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Skin ages both externally and internally. The number one cause of external aging is sun exposure. Ultraviolet rays in sunlight cause damage at the cellular level. This leads to wrinkles as well as skin cancer. In addition, external aging is caused by exposure to environmental factors such as pollution. This is called oxidative damage. Internal aging is a genetic process. This occurs when the two key structural components of skin, collagen and elastin, diminish over time. Internal aging causes the skin to lose elasticity and firmness. This eventually results in sagging, dullness, and wrinkles.

How do I prevent internal and external aging?! While you canít stop internal aging, there are ingredients that help postpone the process. There are also many ingredients that prevent the external aging process. These anti-aging ingredients are found in each and every Likewise moisturizer as well as our full line of anti-aging products.

A key element in anti-aging and UV protection is vitamin D. Itís a well-documented fact that when ultraviolet (UV) rays from sunlight strike your skin, they can trigger vitamin D production. Itís also a well-known fact that UV rays are the number one cause of skin cancer. This reason alone should be enough to convince you to seek your vitamin D elsewhere!

If youíre curious about how to get the vitamin D the right way, consider the following:

  • Get your vitamin D from supplements and food such as fish, fish liver oil, eggs, milk, cheese, yogurt, fortified soy milk or orange juice, and certain cereals and breads.
  • Get the right amount of vitamin D. You should check with the Food and Nutrition Board and consult your primary care physician for the recommended dose of vitamin D Ė high doses can be unsafe.

A new skin study published by the Annals of Internal Medicine confirms what doctors have long preached. Daily, year-round sunscreen use can significantly slow the skin's aging process by as much as 24 percent (June 3, 2013):

Great Skin at Every Age

The Likewise formula is gentle enough for use on infants six months and older, but you donít have to be a baby to have baby-soft skin. Likewise moisturizers not only protect from sun damage but also rejuvenate skin, helping combat external aging factors so that your skin looks refreshed and beautiful.

Great skin is achievable at any age thanks to Likewise Ė we take the stress out of your regimen and help you look as great as you feel. Our moisturizers proactively protect against the harmful effects of the sun and aging. Using ingredients that refresh and revitalize your complexion, you can be confident that your skin is protected, hydrated and beautiful.

Everybody ages. Not everybodyís age shows.

You probably have friends who look 10 years younger than they really are. It is amazing, isnít it? SoÖ.whatís the big secret? Well, chances are they either have really good genes, use really powerful sun protection every single day, or both.

So letís talk about the facts. Did you know that our skin ages in multiple ways ways?

  • Internal aging is a genetic process that just canít be prevented. It occurs when the two key structural components of skin, collagen, and elastin, diminish over time. This is what causes the skin to lose elasticity and firmness. As a result, sagging, dullness, and wrinkles will start to appear.
  • External aging is caused by exposure to environmental factors. These can include pollution, cigarette smoke, and the ultraviolet (UV) rays in sunlight.

UV radiation is composed of several different wavelengths including UVA1, UVA2, and UVB. Look at what else UV rays do:

  • Breaks down collagen and elastin in your skin
  • It is the single biggest contributing factor to premature aging
  • UVA rays penetrate into the deeper layers of the skin
  • UVB rays are responsible for those surface sunburns

As we age, our total sun exposure increases, resulting not just in age spots, fine lines and wrinkles, but more serious problems, such as skin cancer.

What can we do? Donít worry, there is good news!

You can protect yourself and slow down the aging process. Likewise Skincare contains zinc to act as a barrier to the harmful UV rays, while the powerful antioxidants help reverse the signs of aging.